Analysis of Apple Incorporateds Performance Research Paper

Analysis of Apple Incorporateds Performance - Research Paper Example Apple’s controversial mission statement that captures the format of a presentation that mentions the product portfolio has met criticism due to its unconventional design. The company’s mission is to â€Å"design Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software† (Arthur, 2010, p5). However, the emphasis of the clear areas of focus by the corporation in its business seems logical when the sharp performance on the various production lines generates the kind of results witnessed. In the items highlighted in the mission statement, production and concentration in the core business of the corporation stand out conspicuously as its guiding principles. Performance in terms of hitting production numbers as well as distribution to meet the ever-growing demand leaving an understandable gap of supply enough to generate a rare form of suspense for its products. Apple has built a market presence with a very strong brand name over the years, breaking several records including the most successful and most valuable company of all time. A decade ago, nobody would have imagined that a company would dislodge Microsoft from the top brand in the world, with a unique product attraction among the consumers but Apple is doing that every day (Jiang et al., 2009). Production of the most recognized electronic device backed by its own software system including operating system and other applications defied the odds of the market such as experienced by Microsoft on a strong software front. Through a commitment on bringing the best computing package to specific consumer groups, the company takes care of its vision statement in several ways. The company captures the needs of scholars, professionals, ordinary consumers with innovative solutions to different needs. Perhaps one of the most complete and trendy products in the market that Apple specializes in, computer hardware capable of interacting with internet usage present the company as a pacesetter. Strategic Goals vs Mission and Vision Statements Apparently, Apples mission and vision statements collapse into the presentation of quality technology in the product portfolio dealt in the current operations and into the future. The two strategic statements complement each other in the sense that the highlight of the actual product scope in the mission statement obtains assurances of unquestionable quality in the vision statement. For instance, the mission state